Choosing a domain name is the most crucial decision you must make when you are trying to create a website forany purpose.
It is worth noting that while there exists various free blogging platforms like Blogger or Blogspot, that can offer you a free domain to establish your presenceon the onlinesphere, using your own custom domain will provide numerous benefits for your website’s uniqueness, credibility, visibility and overall success.
And it is these benefits that we’re going to explore in this article, so sit tight, buckle your shoes, and get set to come on this amazing journey with me.
But before we explore the benefits of a custom domain, let us first and foremost look at what a custom domain really is.
What is a custom domain?
A custom domain is basically a unique web address that includes a name and extension which is usually attached to or reflects a particular individual or a brand.
You can look on it as a personalized domain name that makes you or your brand to stand out among the whole lot and establish a unique presence online.
The amazing point is that no other website is going to possess the same name in the whole worldwide web.
The 8 outstanding benefits of using a custom domain
The 8 outstanding benefits of using a custom domain are:
- Freedom and control.
- Branding.
- Professionalism and authority.
- Memorable.
- Monetization.
- Search engine rankings.
- Organic traffic gain.
- 8. Enhanced user experience.
1. Fredom and control.
With a custom domain, you will have the freedom to post whatever you want and also the power to control your website’s content, design and overall function.
This is unlike a free domain whose owner have put in place community guidelines and policies to determine what you ought to post and not.
For example, you can get a custom X-rated domain name to post all types of sexual content, but a free domain provider like Blogspot will not allow you to do so.
2. Branding.
Getting your own custom domain will help you to easily establish your brand’s identity and set it apart from the competition.
3. Professionalism and authority.
Havinga custom domain will give your website a professional loo and feel because you will have access to various tools that will help you to design your website to look unique and different from others.
4. Memorable.
A custom domain that is specifically attached to your name or business will make it easy for you and your customers to easily remember.
Whereas a free domain, which usually exists as sub-domains will have various extensions that will make the URL long to pronounce or even remember.
For example, this websites custom name is taculiadesigns.com.ng, whereas if I was to use it as a free domain on Blogspot we will have a lnger URL like taculiadesigns.blogspot.com.ng.
Thus, a visitor who stumbles on your blog’s post while using the search engine will find it difficult to locate it again on a return visit when he types your domain name directly to the browser.
5. Monetization.
With a custom domain, you can join several monetization programs and make money from your content.
A custom domain will allow you to add sponsored content links, affiliate links etc. something a free domain will never allow you to do.
6. Search engine rankings.
A custom domain will allow you access to several optimization features that will help your content rank better on search engines.
For example, building your custom domain with WordPress will allow you to use several SEO plugins that will help your content to be discovered by Google’s Search Console and in so doing increase your chances of ranking on Google’s search engines.
7. Organic traffic gains.
Once you can optimize your blog’s content and rank your articles on search engines, the result will be a massive influx of organic traffic to your website.
8. Enhanced user experience.
A custom domain will allow you to customize your blog’s URL structure which in turn will help your visitors to easily navigate your website and that will go a long way to boost your user experience.
Conclusion.
I believe this article has helped you to see how using a custom domain will provide numerous benefits, and even though this comes with a cost, keeping up with the best practices in web design like SEO, content marketing, monetization etc. you will be able to make the profit that will outweigh whatever you spend to get your custom website up and running.